All Your Customers are Partners in Your Mission

All Your Customers are Partners in Your Mission by Kellie Liquori Picture this; you start at a new job answering phones and your first phone call is an upset customer who is complaining, cursing, and asking to speak to a manager. They are yelling and talking so fast that you can’t even get a word…

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Great Things Never Come From Comfort Zones

Great Things Never Come From Comfort Zones by Kellie Liquori At a very young age I learned to adventure outside my comfort zone and attack my goals. When I was in middle school, I decided I wanted to be a part of a team. I didn’t play sports nor did I know the first thing…

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So… Why the Car Biz?

So… Why the Car Biz? By Mike Pezzella Fresh out of college, I moved back to my hometown in Central Jersey (Yes, it exists). I was unsure of exactly what I wanted to do, so I decided to take a temporary full-time job at a Toyota Dealership… or so I thought. The place was filled…

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Stop Buying More Leads…Start Texting

Stop Buying More Leads…Start Texting by Stan Sher   How many of you slowed down your advertising in recent times? I know that a few dealers went from spending $80-90k a month in advertising down to $50k and still continue to sell cars and break records. Other dealers are operating with a smaller sales staff and…

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BDC: SIMPLE vs. EASY

BDC: SIMPLE vs. EASY  by Mike Pezzella During my baseball days, my Father was tough on me; for no other reason than he wanted me to succeed. After a game I struggled in, he said to me, “It’s just baseball, it’s an easy game.” To which I replied, “It’s a SIMPLE game, not EASY.” The…

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